Daniel Petrov
Chief Executive Officer
Daniel Petrov is an accomplished Cannabis industry leader with a decade of experience working with a number of successful Cannabis ventures and acting as a consultant to industry-related companies worldwide. He is the current Chief Executive officer of Kiaro Brands Inc., co-founder and former Executive Vice President of Aurora Cannabis (NYSE:ACB).
In addition to his role as CEO, Mr. Petrov held board positions with various Cannabis companies and is part of a working group of Canadian experts that advise international governments on developing Cannabis regulations.
Eleanor Lynch
Chief Operating Officer
Ms Lynch is a retail professional with over 10 years in senior leadership roles for various national brands. From 2014-2018 Ms. Lynch held the role of National Director of Operations for Lids Sports Group in Canada. She was responsible for overseeing store sales and operations that included a portfolio of 145 stores across all provinces. Ms. Lynch brings experience in developing all levels of the retail experience, from the customer journey, to scaling store footprints, and supporting employee engagement, all while maintaining profitability across retail portfolios.